Call us: 1.405.235.2305
info@i2E.org
  • Events
  • News
  • Resources
  • Library
  • Love’s Cup
i2Ei2Ei2Ei2E
  • About
  • Entrepreneurship
    • Venture Advisory Services
    • Love’s Entrepreneur’s Cup
  • e3
  • Concept Fund
  • iMCI
  • Portfolio
  • Contact

Whiteboard Technology and the importance of growing sales for a startup

By sarah | News | 0 comment | 22 March, 2020 | 0

By Scott Meacham

Growing a successful startup company is all about growing sales. And growing sales is an expertise that Brian Bomar, CEO of Whiteboard Technology knows very well.

Bomar took everything he learned from 15 years in the mortgage industry, and before that several years more working for a local technology startup to create a best-practices customer relationship (CRM) platform specifically for the mortgage industry that accelerates sales and revenue growth.

About 18 months ago, Whiteboard closed a significant, i2E-led funding round. Our investment came at an inflection point for the company, which had largely bootstrapped its early progress with early customer sales. As is usually the case with our portfolio companies, this round was Whiteboard’s first capital round.

Bomar and the team at Whiteboard have shown that they know how to use capital to produce results.

“We are on that trajectory that you love to see,” he said. “We are growing rapidly; our customers love us. They are willing to spend money for the product.”

Bomar reports that the company has doubled sales, automated many aspects of the business, made enhancements to the core product, and is continuing to develop strategic partnerships.

“Our sweet spot is the small entrepreneurial mortgage lender,” he said. “There is a trend where the more successful loan originators are going to smaller models. These are entrepreneurs with small teams, small branch offices, and small companies. We make it easy for them to get up and running with our system.”

Whiteboard gives customers tools that can help increase sales day one that include state-of-the-art communication, automating, email and texting features which provide mortgage lenders a turnkey, easily customizable way to communicate with today’s always connected generations.

Mortgage lenders can automate text messaging at key intervals or even start a conversation via text with a current or prospective customer. “Text is a much more effective way to serve and communicate with a customer than email or a downloadable app,” Bomar said.

Bomar is an entrepreneur building a company to serve entrepreneurs — and he knows that no entrepreneur ever has enough time. That’s why Whiteboard created The Mortgage Playbook™. Unique to the industry, the Playbook eliminates the enormous hassle of initial set up.

The Playbook is packed with pre-built, automated marketing materials and campaigns. From day one, Whiteboard subscribers have full access to branded emails, call prompts with scripts, and pre-determined tasks for more personal touches, like handwritten notes and gifts. It can even be personalized and refined along with campaigns for refinancing, partner marketing, and more. It’s all about solving problems for customers and growing sales.

It isn’t enough for a startup to develop a great solution. Successful companies like Whiteboard figure out how to wrap that solution into a value proposition that makes it compelling enough for a customer to change the status quo.

It’s the same for i2E. Providing “just” capital isn’t enough. Our Venture Advisory Services provide the “wrap” of market validation, mentoring, and business plan assistance to help our portfolio companies achieve that trajectory that everyone likes to see and then our portfolio management team helps these companies execute on their plans post-funding and make needed course corrections as they hit road blocks.

Scott Meacham is president and CEO of i2E Inc., a nonprofit corporation that mentors many of the state’s technology-based startup companies. i2E receives state appropriations from the Oklahoma Center for the Advancement of Science and Technology. Contact Meacham at i2E_Comments@i2E.org

Brian Bomar, Scott Meacham, Whiteboard Technology

Related Posts

  • State embraces collaborative culture with Oklahoma Innovation Model

    By sarah | Comments are Closed

    By Scott Meacham We are in difficult times — and when times are difficult, individuals, business, and even entire states have to do things differently. Think back to what was happening in Oklahoma in theRead more

  • Tracking would-be entrepreneur ‘leavers’ who abandon their dream

    By sarah | Comments are Closed

      By Scott Meacham Everything in life is cyclical. As terrible as 2020 has been for so many, the human spirit is amazing. Over the last month, as people have begun receiving vaccines that wereRead more

  • Putting the disruption of 2020 to work

    By sarah | Comments are Closed

    By Scott Meacham Happy New Year! I don’t know if I have ever been so happy to end one year and begin the next. Times remain challenging, but in just the last few weeks, weRead more

  • 2020: Something good emerging out of the bad

    By sarah | Comments are Closed

    By Scott Meacham When I was a boy, I learned from my grandparents that when something bad t happened, that something good would come out of it. I have been thinking about that lesson overRead more

  • Love’s Cup impact on Oklahoma entrepreneur community deep — and wide

    By sarah | 0 comment

    By Scott Meacham When the world is running along in normal ways at normal speeds, we tend not to think as much about connections between disconnected things. For me lately, in the third quarter ofRead more

Leave a Comment

Cancel reply

Your email address will not be published. Required fields are marked *

i2E-300dpi-Trans-Light
  • Events
  • News
  • Resources
  • Library
  • Love’s Cup

Oklahoma City Office

840 Research Parkway, Suite 250
OKC, OK 73104
PHONE 405/235-2305
Click HERE for printable map with directions.

Tulsa Office

618 E. Third Street, Suite 1
Tulsa, OK 74120
PHONE 918/582-5592
Click HERE for printable map with directions.
Copyright 2021 i2E, Inc. | All Rights Reserved
  • About i2E
  • Services
  • Investments
  • Development
    • Love’s Cup
      • Forms
      • High Growth
      • Small Business
      • Timeline
  • Portfolio 3
  • Contact
i2E