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Prerna Gupta

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Prerna is Founder & CEO of Hooked, a company that is redefining fiction for the Snapchat generation. Hooked, whose mission is to make reading as engaging for teens as texting their friends, has reached over 25 million readers worldwide. The company is backed by top investors in Silicon Valley and Hollywood, including Ashton Kutcher, Kevin Spacey, William Morris Endeavor, Kevin Durant, Steph Curry, Snoop Dogg, Mariah Carey, Joe Montana, Founders Fund, SV Angel, Greylock and more. Previously, Prerna was Chief Product Officer at Smule, where she led the development of hit music apps, like AutoRap, that have been downloaded by over 350 million people worldwide. She remains an Advisor to the Board of Directors at Smule. A serial entrepreneur, Prerna has been founding consumer entertainment startups for over a decade. She has also produced viral videos totaling over 300 million views. Prerna has been named one of the Most Influential Woman in Tech by Fast Company, and her writing has been featured in New York Times, Vogue, Forbes and TechCrunch, among others. Prerna grew up in Shawnee, Oklahoma and graduated Phi Beta Kappa from Stanford University.

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Blog, Featured, News
06.25.25

i2E Showcases Startup Innovation at Bridge2 Cohort 3 Demo Day

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Blog, Entrepreneur's Cup Featured, Entrepreneur's Cup News
04.25.25

Oklahoma Collegiate Entrepreneurs Take Home Over $167K at Entrepreneur’s Cup

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Blog, Featured, News
12.16.24

MidAmerica and i2E Announce Award Winners

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Blog, Featured, News
11.21.24

i2E & Plains Ventures Surpasses $100M Milestone in Total Investments

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Blog
09.30.24

i2E Receives 2024 Excellence in Economic Development Award from IEDC

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Blog
06.18.24

Bridge2 Demo Day Returns, Highlighting Promising Oklahoma Startups

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Blog, Entrepreneur's Cup Featured, Entrepreneur's Cup News
05.13.24

Student Entrepreneurs Triumph at 20th Anniversary Entrepreneur’s Cup, Winning $158,000 in Prizes

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Blog, Entrepreneur's Cup News
04.24.24

Beyond the Cup: Tracking Success Stories from the Entrepreneur’s Cup Series – Jessica Kinsey

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Blog, Entrepreneur's Cup News
04.23.24

Beyond the Cup: Tracking Success Stories from the Entrepreneur’s Cup Series – Nathan Fountain

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Blog, Entrepreneur's Cup Featured, Entrepreneur's Cup News
04.23.24

Beyond the Cup: Tracking Success Stories from the Entrepreneur’s Cup Series – Srijita Ghosh

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Blog, Entrepreneur's Cup Featured, Entrepreneur's Cup News
04.18.24

Beyond the Cup: Tracking Success Stories from the Entrepreneur’s Cup Series – MaxQ

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Blog, i2E
01.30.24

i2E Celebrates Success of Inaugural Bridge2 Demo Day

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