Prerna is Founder & CEO of Hooked, a company that is redefining fiction for the Snapchat generation. Hooked, whose mission is to make reading as engaging for teens as texting their friends, has reached over 25 million readers worldwide. The company is backed by top investors in Silicon Valley and Hollywood, including Ashton Kutcher, Kevin Spacey, William Morris Endeavor, Kevin Durant, Steph Curry, Snoop Dogg, Mariah Carey, Joe Montana, Founders Fund, SV Angel, Greylock and more. Previously, Prerna was Chief Product Officer at Smule, where she led the development of hit music apps, like AutoRap, that have been downloaded by over 350 million people worldwide. She remains an Advisor to the Board of Directors at Smule. A serial entrepreneur, Prerna has been founding consumer entertainment startups for over a decade. She has also produced viral videos totaling over 300 million views. Prerna has been named one of the Most Influential Woman in Tech by Fast Company, and her writing has been featured in New York Times, Vogue, Forbes and TechCrunch, among others. Prerna grew up in Shawnee, Oklahoma and graduated Phi Beta Kappa from Stanford University.