Copyright © 2013, The Oklahoma Publishing Company
Oklahoma City-based software company PinLeague on Tuesday announced the launch of a new Pinterest analytics feature called Top Repinners, which allows customers to view detailed information about who is repining their content.
“Repins are the most common form of user engagement on Pinterest, yet, repins are not well understood,” said Danny Maloney, PinLeague CEO and co-founder. “Before we implemented this new feature, marketers did not have adequate visibility into who was repinning their content, where it was being repinned, and why.”
With the Top Repinners feature from PinLeague, users will be able to review who their most active repinners were over various time frames.
Using the data, marketers will be able to engage in one-on-one communication with their active followers and harness these brand advocates, PinLeague said.