By Scott Meacham
Copyright © 2018, The Oklahoma Publishing Co.
The best ideas for new companies come from people who deeply understand an industry, recognize a problem, and then talk with potential customers.
That’s the back story to SendaRide, an Oklahoma startup that provides customized, concierge, nonemergency medical transportation and transportation for individuals and senior citizens.
The company was built from the ground up by founder, Laura Fleet, who has practiced health care law for twenty-plus years. In both her career and from her own family’s experiences, she has seen the delivery of health care from many perspectives.
“Health care delivery is fragmented in many ways,” Fleet said, “and one of those is transportation. From my personal experience and from what I know about the health care industry, there had to be a better way to get back and forth to medical appointments. We started this company with the question: how do we provide transportation that meets the needs of the health care industry?”
Fleet contracted an outstanding team of software developers and now, less than two years later, SendaRide is serving customers in Ok