By Brianna Bailey
Copyright © 2013, The Oklahoma Publishing Company
Oklahoma City-based startup Tailwind, which offers analytics and marketing tools for the social networking site Pinterest, has acquired its one-time rival PinReach, a Pinterest reporting tool with more than 30,000 users.
The acquisition will allow Tailwind to expand its services and migrate PinReach’s users over to the Tailwind platform, said Danny Maloney, CEO and co-founder of Tailwind.
“It was great timing that it was available and it was another company directly in our user space,” Maloney said.