Skip to content
i2E
  • Programs
    • For Startups
      • E3
      • Bridge2
      • OCN
    • For Students
      • Entrepreneur’s Cup
    • For Corporations
    • For Investors
  • Client Portfolio
  • About
    • Our Values
    • Meet Our Team
    • Board of Directors
    • Corporate Partners
  • Events
  • Contact
  • Media
  • Programs
    • For Startups
      • E3
      • Bridge2
      • OCN
    • For Students
      • Entrepreneur’s Cup
    • For Corporations
    • For Investors
  • Client Portfolio
  • About
    • Our Values
    • Meet Our Team
    • Board of Directors
    • Corporate Partners
  • Events
  • Contact
  • Media
Search

Innovation & Entrepreneurs: Pivoting serves as key strategy for Oklahoma startups

Get in Touch

Innovation & Entrepreneurs: Pivoting serves as key strategy for Oklahoma startups
By Scott Meacham
Copyright © 2016, The Oklahoma Publishing Company

March Madness is upon us. With OU in the Final Four, basketball is the word of the day.

In hoops, there’s no question that shooting is the most important skill. Scoring baskets wins games, builds buzz, and creates fan loyalty. It’s the sizzle.

But no shooter can be great without first mastering the footwork — especially pivoting, the action of a player in possession of the ball to move in any direction while still keeping one foot in contact with the floor.

Perfecting the pivot allows players to change direction quickly and to get shots off faster without losing balance or momentum.

In the vocabulary of startups, the word “pivot” holds a special significance. When something isn’t working well, isn’t working as expected, or just plain isn’t working at all, the startup pivots from plan A to plan B or C or D.

Entrepreneurs also pivot when things are going well, when they are out in the marketplace succeeding with customers, and uncover additional opportunities for growth. That’s the experience of Monscierge, a tenacious Oklahoma technology startup that is changing the way things are accomplished with technology in the hospitality industry.

Monscierge knows how to pivot. The company began with mobile lobby applications — helping hotel guests discover where to go and what to do.

App is very impressive

Then, based on what Monscierge learned from their engagements with hotel brands around the world — Hyatt, Accor, IHG, and Starwood to name a few — the company added guest features that made the application even more robust.

Today Monscierge easily and affordably allows hotels to connect and communicate with guests and staff with a feature set that is ahead of the curve when it comes to both lobby and mobile applications.

From pre-arrival information to check-in, to room readiness, to requesting their car when they are checking out, Monscierge does it all.

In its latest pivot, Monscierge has solved the industry-wide problem of staff-to-staff communications, replacing walkie-talkies and the pencil and paper systems dominant in the hospitality industry.

“We are allowing staff to communicate with their guests intuitively, seamlessly, and easily,” said Kacey Butcher, Monscierge vice president of operations. “We put a lot of design and development into a guest-facing product, and it was a shocking surprise that we are seeing hotel staff use the tool at an even more rapid pace than guests,”

The Monscierge application is multilingual and the user interface is extremely intuitive. Imagine that you are head of customer service at a franchised brand with 5,000 hotels under the flag and thousands of employees, Monscierge makes immediate viability and accountability possible by logging all guest requests and recording when and by whom they are fulfilled. Monscierge is working with large brands that are giving staffs reward points and using the application to track response and results.

Monscierge’s next phase is further enhancing guest-to-staff communications. Another forward pivot and a very smooth move.

Read the full story at NewsOK.com.

Scott Meacham is president and CEO of i2E Inc., a nonprofit corporation that mentors many of the state’s technology-based startup companies. i2E receives state appropriations from the Oklahoma Center for the Advancement of Science and Technology. Contact Meacham at [email protected].

More News

Loading...
Blog, Featured, News
12.16.24

MidAmerica and i2E Announce Award Winners

Read more
Blog, Featured, News
11.21.24

i2E & Plains Ventures Surpasses $100M Milestone in Total Investments

Read more
Blog
09.30.24

i2E Receives 2024 Excellence in Economic Development Award from IEDC

Read more
Blog
06.18.24

Bridge2 Demo Day Returns, Highlighting Promising Oklahoma Startups

Read more
Blog, Entrepreneur's Cup Featured, Entrepreneur's Cup News
05.13.24

Student Entrepreneurs Triumph at 20th Anniversary Entrepreneur’s Cup, Winning $158,000 in Prizes

Read more
Default Featured Image
Blog, Entrepreneur's Cup News
04.24.24

Beyond the Cup: Tracking Success Stories from the Entrepreneur’s Cup Series – Jessica Kinsey

Read more
Default Featured Image
Blog, Entrepreneur's Cup News
04.23.24

Beyond the Cup: Tracking Success Stories from the Entrepreneur’s Cup Series – Nathan Fountain

Read more
Default Featured Image
Blog, Entrepreneur's Cup Featured, Entrepreneur's Cup News
04.23.24

Beyond the Cup: Tracking Success Stories from the Entrepreneur’s Cup Series – Srijita Ghosh

Read more
Default Featured Image
Blog, Entrepreneur's Cup Featured, Entrepreneur's Cup News
04.18.24

Beyond the Cup: Tracking Success Stories from the Entrepreneur’s Cup Series – MaxQ

Read more
Blog, i2E
01.30.24

i2E Celebrates Success of Inaugural Bridge2 Demo Day

Read more
Blog, i2E, News
12.18.23

i2E and MidAmerica Industrial Park announce award winners for high school entrepreneurship program

Read more
Blog, i2E
12.13.23

Entrepreneur’s Cup Marks 20 Years: Reimagined Competition and Brand – Same Entrepreneurial Spirit

Read more
i2E

Oklahoma City Office

201 Robert S Kerr Ave, Suite 600
Oklahoma City, OK 73102
+1 (405) 235.2305

Tulsa Office

12 N. Cheyenne Ave, Suite 112
Tulsa, OK 74103
+1 (918) 582.5592

  • Client Portfolio
  • About Us
  • Media
  • Events
  • Contact
  • Resources
  • Funding
  • Venture Advisory

© 2025 i2E Privacy Policy

Follow us:

Linkedin Twitter Facebook Instagram Youtube

Programs

  • For Startups
    • E3
    • Bridge2
    • OCN
  • For Students
    • Entrepreneur’s Cup
  • For Corporations
  • For Investors
  • For Startups
    • E3
    • Bridge2
    • OCN
  • For Students
    • Entrepreneur’s Cup
  • For Corporations
  • For Investors
  • Client Portfolio

Services

  • Access to Funding
  • Venture Advisory Services
  • Events
  • Contact
  • About
  • Our Values
  • Our Team
  • Board of Directors
  • Corporate Partners
  • Media
i2E