How do you become more relevant and create more customer value? By innovating your products and services and supporting processes. While most companies have systems and training for their quality, payroll, and operational areas, very few have systems to innovate new “wow” products and services.
The Oklahoma Manufacturing Alliance is hosting a one-day introductory workshop on Innovation Engineering. It will be Tuesday, Dec. 9 at TulsaTech’s Lemley Campus. The workshop—tailored to company CEOs and leaders—provides a basic understanding of the Innovation Engineering system for increasing innovation speed & decreasing risk. It will provide a sampling of the basics on how to CREATE, COMMUNICATE & COMMERCIALIZE meaningfully unique ideas.
What: Innovation Engineering Workshop
When: Tuesday, December 9 … 8 a.m. to 5 p.m.
Where: TulsaTech, 3638 S. Memorial
Cost: $185 Per Person (Two or more from the same company can attend for $150 each) … Includes Continental Breakfast and Lunch
More Information or Registration: 405-269-6463 or email@example.com
This workshop will focus on three areas:
CREATE: Here you learn the new mindset that creates a 6x increase in the number of high quality ideas versus classic “brainstorming.” It features a special focus on how to enable active learning from customer insights, marketplace benchmarking, technology and future mining. And, how to leverage a collaboration mindset to create an exponential increase in effectiveness.
COMMUNICATE: Attendees learn the new “outside in” thinking approach that doubles the odds of success by turning sales and marketing into a customer pull system. It also provides a simple way for defining ideas so that everyone in the organization—from front line worker to the CEO—can speak the same language.
COMMERCIALIZE: Once you have created and communicated an idea you will learn how to reduce risk. Instead of attempting to “plan, study and study away risk” you learn the new fail fast, fail cheap approach. It’s a modern and accelerated version of the classic Deming learning cycle of “Plan, Do, Study, Act” applied to innovation.
Benefits of this workshop:
Who should attend:
Innovation Engineering Workshop covers the fundamental skills that make up the Innovation Engineering Body of Knowledge. For most companies the next step is either to make a commitment to Innovation Engineering Management system or take a deeper step with an Innovation Engineering Jump Start.