MARKET RESEARCH STRATEGIST
JOB PURPOSE
The Market Research Strategist supports various marketing responsibilities for IMMY including market research on current products and diseases that are a focus to IMMY, along with potential products and diseases. The research will help aid content generation, targeted marketing campaigns, and marketing study initiatives.
KEY DUTIES & RESPONSIBILITIES
- Conduct market research projects on current, sellable products regarding market segments and evaluating better optimization of IMMY’s targeted message
- Evaluated and analyze markets and market segments for current and upcoming products
- Assist in evaluating and coordinating clinical studies that would be beneficial for marketing IMMY products
- Research papers, publications, and posters relevant to current diseases and products
- Generate market data presentations for management and sales & marketing team
- Conduct market research on
- disease specifics
- patient populations
- diagnostic algorithms
- decision-making hierarchy
- reimbursements
- Any other duties as assigned
QUALIFICATIONS
- Master’s in Public Health (MPH) or Healthcare Administration (MHA) degree or related field
- Excellent written and verbal communication skills with proficiency in building clear, compelling value propositions that can be expressed in a variety of media
- Maintain a high sense of urgency and entrepreneurial work ethic that drives outcomes
- Exceptional strategic thinker and analytical skills
- Ability to collaborate well with others
- Proficiency in the MS Office suite and design software (InDesign, Adobe CS, etc.)
- Positive “can do” attitude – passionate and able to show commitment and to inspire others
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