MARKET RESEARCH STRATEGIST

JOB PURPOSE

The Market Research Strategist supports various marketing responsibilities for IMMY including market research on current products and diseases that are a focus to IMMY, along with potential products and diseases. The research will help aid content generation, targeted marketing campaigns, and marketing study initiatives.

KEY DUTIES & RESPONSIBILITIES

• Conduct market research projects on current, sellable products regarding market segments and evaluating better optimization of IMMY’s targeted message
• Evaluated and analyze markets and market segments for current and upcoming products
• Assist in evaluating and coordinating clinical studies that would be beneficial for marketing IMMY products
• Research papers, publications, and posters relevant to current diseases and products
• Generate market data presentations for management and sales & marketing team
• Conduct market research on
  • disease specifics
  • patient populations
  • diagnostic algorithms
  • decision-making hierarchy
  • reimbursements
• Any other duties as assigned

QUALIFICATIONS

• Master’s in Public Health (MPH) or Healthcare Administration (MHA) degree or related field
• Excellent written and verbal communication skills with proficiency in building clear, compelling value propositions that can be expressed in a variety of media
• Maintain a high sense of urgency and entrepreneurial work ethic that drives outcomes
• Exceptional strategic thinker and analytical skills
• Ability to collaborate well with others
• Proficiency in the MS Office suite and design software (InDesign, Adobe CS, etc.)
• Positive “can do” attitude – passionate and able to show commitment and to inspire others