By Scott Meacham
Copyright © (2018), The Oklahoma Publishing Co.
It’s a promising sign when an entrepreneur with a successful track record inside an industry decides to build a solution to solve a problem that’s industrywide.
That’s the story behind Whiteboard CRM in Oklahoma City. Launched about three years ago by CEO Brian Bomar, a 13-year veteran of the mortgage industry.
Whiteboard is a more-than-CRM (customer relationship management) platform based on the best processes and practices from top producers in the mortgage industry.
“Just like so many good ideas, Whiteboard was launched out of a need that we had in our own mortgage business,” Bomar said. “Our loan originators were the top producers in the industry.”
He had researched and tested multiple software products to find an effective sales and customer relationship management platform for his own mortgage company. They were expensive, cumbersome to use, and didn’t generate the efficiency or payback that Bomar expected.
Before his career in real estate, Bomar was in software sales. He took what he had learned about software design and the playbook from top loan originators from the across the industry and applied the same approach to building a platform that streamlines the mortgage loan process and improves work flow from lead generation to loan closing.
The Mortgage Playbook gives loan officers the tools to standardize and automate the mortgage sales process. The goal is to provide a system that is the easiest to customize and use, and the most powerful out-of-the-box.
Customers say setting up the system is like taking a blank slate and customizing it to an individual mortgage business with the click of a button. The platform makes it easier for loan officers to close more loans, to build more profitable customer relationships, and to create more and stronger referrals.
And Whiteboard isn’t limited to the mortgage business. The software was developed to be adaptable to other industries. By the end of the year, Whiteboard plans to market test in a second industry.
“In the mortgage space, we have done really well. Our model is validated. We have invested in our product and our processes. We have about 600 paying users,” said Bomar.
Whiteboard has identified about 30 verticals that fit the optimal characteristics of users for their technology, including insurance, community banking, and franchising.
“We have a much bigger vision that being just a mortgage technology company,” Bomar said. “I love Oklahoma, and I want to be part of bringing a new kind of economy to this state.”
Whiteboard is just one example of the young advanced technology companies that are the power and the push behind diversifying Oklahoma’s economy. They are making a difference with their customers, in the industries they serve, and in the jobs and wealth they create in this state.
Scott Meacham is president and CEO of i2E Inc., a nonprofit corporation that mentors many of the state’s technology-based startup companies. i2E receives state support from the Oklahoma Center for the Advancement of Science and Technology and is an integral part of Oklahoma’s Innovation Model. Contact Meacham at i2E_Comments@i2E.org.